Section 1 & 4: Revenue Reverse-Engineer & Marketing Math
Revenue is the result. Leads, conversion rate, and ticket size are the levers. Enter honest numbers from your last 3 months to calculate your exact daily requirements.
1 Your Revenue & Unit Economics Inputs
1.0 = one-time buyer; 2.0 = buys twice
A-C The Core Formula (Reverse-Engineered)
Target revenue ÷ Average price
Customers needed ÷ Lead-to-sale conversion %
Leads per month ÷ 30 days
4 Your Marketing Math & Unit Economics
Go Deeper On One Lead Engine
This page gives you the big picture. Each sub-tool below is a dedicated calculator for one specific lead source — its own speed audit, foundations checklist, audience list and budget split. Pick the one that matches where most of your leads actually come from.
Social Media & Ads
Content and paid social budget across cold, warm and hot audiences.
Google, YouTube & SEO
Capture buyers already searching for exactly what you sell.
Referrals & Word of Mouth
A zero-ad-spend engine built on happy customers and advisors.
WhatsApp & Cold Outreach
Proactive outbound for B2B accounts and silent quotes.
Events, Partners & Influencers
Workshops, creator collabs and local partnerships that build trust.