633%ROAS across 18.8K conversions (long-term account)
747Phone calls generated in 14 days
39Conversions — scaled from 7, within weeks
17.95%Conversion rate on a new leads campaign
633% ROASMay 2019 – Jul 2026 · Full account lifetime
747 CallsJul 22 – Aug 4, 2026 · 14-day snapshot
Campaign LaunchJul 25, 2026 · 7 conversions to start
Same Campaign, ScaledQ3 2026 · 39 conversions within weeks
84.25K Clicks873 conversions · $0.85 cost/conversion
Organic Search1.07K clicks · 26.1K impressions · 28 days
Store Quality: ExceptionalGoogle's own trust rating of the store
What made the difference
The jump from 7 to 39 conversions on the same campaign wasn't a budget increase — it was iterating on search intent and landing page match in the first few weeks, then letting the data guide where spend went. That's the same discipline behind the 633% lifetime ROAS: measure what's actually converting, not just what's getting clicks. Paid search doesn't work in isolation — the same store that earns Google's "Exceptional" quality rating on shipping and payment experience is also the one that keeps organic clicks climbing for free, which is why cost per conversion stays low even as spend scales.